“By creating beauty we want to encourage people to take care not only of themselves, the environment in which they live and work, and of the things they love.”
Italian luxury hair care range Davines is guided by the principles of ethical and environmental sustainability, crafting professional products that express a thoughtful balance of substance and design.
With the pursuit to create beauty in a synergizing harmony with the concept of sustainability underlying every action within the Davines Group, the company has established its own and also aligned with external initiatives reflective of this.
Among the most significant initiatives is Davines’ I Sustain Beauty global campaign, an invitation to support, protect and promote beauty, developing artistic, social and environmental projects aimed at improving and making the world in which we live a better and more beautiful place.
Interwoven in the designs of the holiday gift sets are mythical creatures that remind us of the true boundlessness of diversity, surpassing geographical borders. This holiday season, we are celebrating the different cultures and places that make us unique, while also recognising our commonalities. Our sustainable sets are a great addition to salon’s festive assortments, featuring salon best sellers, these thoughtful collectives are tailored to meet the needs of salons diverse clientele.
Renowned for finding the ideal equilibrium between beauty and environmental awareness, Davines’ ranges combine innovation and craftsmanship and are scientifically engineered using the highest grade, natural ingredients, applying decades of technical rigor for excellence in each formula.
It is within this philosophy that Davines develops its product lines; handcrafted in Italy and drawing inspiration from international culture, their Italian heritage, art, design, Davines concepts are original, authentic and emotionally connected with people in a way that is harmonious with nature and the environment.
ESSENTIALS BOX
(SALON EXCLUSIVE)
SHAMPOO,
CONDITIONER, OI MILK
AVAILABLE IN LINES:
• NOUNOU
• MINU
• MELU
• LOVE CURL
• LOVE SMOOTH
• MOMO
• DEDE
HEART OF GLASS BOX
(SALON EXCLUSIVE)
SILKENING SHAMPOO, RICH
CONDITIONER, SHEER
GLAZE
.
NATURALTECH NOURISHING BOX
(SALON EXCLUSIVE)
NOURISHING SHAMPOO, NOURISHING
VEGETARIAN CONDITIONER,
NOURISHING KERATIN SEALER
OI BOX
(SALON AND ONLINE)
OI SHAMPOO, OI CONDITIONER,
OI MILK
ESSENTIALS BOXES
RRP $122.95 (inc gst)
Valued at $154.85
CUSTOMER SAVING
$31.90 (25.95%)
NT NOURISHING BOX
RRP $130.95 (inc gst)
Valued at $165.85
CUSTOMER SAVING
$34.90 (26.65%)
HEART OF GLASS BOX
RRP $130.95 (inc gst)
Valued at $164.85
CUSTOMER SAVING
$33.90 (25.89%)
OI BOX
RRP $132.95 (inc gst)
Valued at $166.85
CUSTOMER SAVING
$33.90 (25.5%)
Founded in Parma, Italy in 1993 by the Bollati family, whose now famous reputation for their dedication to science while promoting soulful, healthy and sustainable practices has thrived since their inception, the brand was first conceived as a research laboratory that produced ranges for internationally famed cosmetics and hair companies.
After a decade of honing their expertise in the development of high-quality formulas, the Davines concept was transformed into its own salon exclusive haircare, followed by its sister [ comfort zone ] skincare range three years later. The family-owned company and its team is shaped by Davines Group President Dr. Davide Bollati, whose dynamic vision through tireless research is grounded in a background as a pharmacist and cosmetic chemist.
With an unparalleled commitment to excellence, the speciality ranges include those for everyday, colour, advanced technical concerns, styling and nourishing and repair, with each crafted to leave a minimal environmental footprint to combine the concept of sustainable beauty with the ultimate in design.
An equilibrium of sustainability and beauty is the heart of Davines. The idea of beauty is based on an appreciation for diversity that values uniqueness and encourages one to care for themselves, the environment and the things they love, with a style inspired by simplicity, harmony and good taste.
Sustainability is showcased with their commitment to minimize environmental impact; a dedication to the effectiveness of its products that are safe for consumers; a level of freedom in creation with designs crafted more by intuition than calculation; and a regard for ethics based on transparency and collaboration.
Davines has also commenced the certification process to become a Benefit Corporation (B Corp), joining a network of for-profit companies that have redefined the concept of business success by supporting a better and more responsible way of business practice with the purpose of transforming their operation into a positive and regenerating power for the communities in which they operate, for society, and for the planet.
Sustainability is also the driving motivation for Davines’ renewable energy focus where Davines uses renewable electric energy derived from natural sources such as sun, wind, water and soil to supply its plants and offices, and for its Zero Impact policy which, in collaboration with LifeGate, ensures a carbon neutral stance on packaging for many of its product lines, offsetting production of packaging by purchasing carbon credits generated by the development of forests and established by the Kyoto Protocol.
Guided by intensive research and a pursuit of excellence, they aim to remain a traditional artisan company.
The Davines team includes internationally celebrated hair technician and three-time winner of the ‘British Hairdresser of the Year’ award Angelo Seminara as Artistic Director and Global Educational Director Brian Suhr, with the team dedicated to offering cutting edge technologies with a freedom to develop products that are original, authentic and emotionally connected with people.
With a cult following and global reach, Davines is distributed through over 95 countries worldwide. Visit www.davines.com/it for more information.
Essentials, Heart of Glass and Naturaltech Nourishing available for salon trade exclusively.
OI box available to salons and for online sale.
stockist: adorebeauty.com.au
