If you’ve ever doubted that marketing can be a force for good, you haven’t met Yana Shvarts. As Acting Hub Head and Marketing and Communications Manager for South African Tourism in Australia, Yana wears her heart on her eco-friendly sleeve — especially when it comes to the continent’s most majestic creatures. Irresistible sat down with Yana to find out what’s so special about South Africa.
South Africa is home to some of the most majestic creatures on Earth. How does your tourism strategy ensure their habitats remain untouched by the footprints of curious travellers?
Yana Shvarts: South African Tourism’s strategy emphasizes responsible tourism practices. We work closely with conservation organisations and park authorities to enforce strict visitor guidelines, ensuring ecological disruption is kept to a minimum. Tourists are encouraged to explore within designated areas only, allowing our wilderness to remain exactly that — wild. Education is also a big part of it: we want visitors to understand that being enchanted by nature comes with the responsibility to protect it.
Can you share how your conservation programs protect the animal kingdom in SA?
We support a network of programs that span national parks, private reserves, and local communities. From SAN Parks’ anti-poaching units to wildlife rehabilitation centres, these initiatives are vital. We also back community-driven conservation efforts — giving locals a stake in protecting wildlife through jobs and education. It’s not just about saving animals; it’s about creating a sustainable system that benefits everyone.
Tourism can be a double-edged sword for wildlife. What steps is South Africa Tourism taking to ensure that visitors not only admire but actively support the protection of your incredible species?
We offer opportunities for travellers to get involved — whether it’s ‘Adopt an Animal’ programs, conservation volunteering, or staying at eco-lodges that reinvest revenue into local wildlife initiatives. Visitors want to do more than just observe now — they want to contribute. Our job is to make that both accessible and impactful.
What sustainable practices are woven into your tourism offerings to ensure that our love for animals doesn’t come at the expense of their well-being?
There’s a strong focus on reducing environmental impact. Operators are switching to renewable energy, cutting down on plastic, and using water responsibly. Wildlife experiences are carefully curated — no feeding, no touching, just respectful distance and awe. Smaller group sizes and walking safaris are increasingly popular because they’re low impact and high immersion.
In a world where poaching remains a significant threat, what proactive measures does South Africa take to combat illegal hunting and protect endangered species?
Our anti-poaching measures are both high-tech and community-focused. From drones and night-vision surveillance to trained K9 units and rapid response teams, the protection effort is serious and smart. But we also know that poaching is a socio-economic issue, so we work with communities near reserves to create better economic alternatives.
Are there any innovative, tech-driven initiatives that you’re excited about in your quest to safeguard South Africa’s wildlife?
Absolutely. We’re integrating AI and machine learning to track animal movement and predict poaching hotspots. Tools like SMART — the Spatial Monitoring and Reporting Tool — allow real-time data sharing between rangers and researchers. These innovations help us stay one step ahead of threats and respond faster when it matters most.
For travellers eager to contribute to conservation, what sustainable wildlife experiences can they participate in in South Africa? Which do you recommend?
Eco-volunteering is a beautiful way to give back. Whether it’s tracking rhinos, planting trees, or working on habitat restoration, there’s something for everyone. Kruger National Park offers unforgettable game drives, and in KwaZulu-Natal, you’ll find community-run conservancies where culture and conservation go hand in hand. These are the stories you’ll tell forever.
What is your favourite animal in South Africa?
The hyena. They’re completely misunderstood! People see them as scavengers, but they’re incredibly intelligent and highly social. And honestly, I feel like they’d appreciate my jokes — which not every animal does.
Favourite place in South Africa
Anywhere in the bush. We have 42 game reserves across the country, and each one offers something different. For me, being among wildlife is the most peaceful, grounding experience there is.
Your hopes and dreams for the beautiful animals?
My dream is a future free from poaching, where endangered species are protected before it’s too late. I want animals to live wild and free, without fear or exploitation. And I feel genuinely privileged to be part of promoting ethical wildlife tourism — travel that respects animal wellbeing while uplifting local communities. Because when we protect animals, we protect everything.
