A new perfume has been launched to celebrate the prestigious partnership that has run since 2021. The latest creation, TORINO24, evokes the vigour of the indoor match and all its surroundings
A partnershipthat runs for five years and sees the Italian-based artistic perfumery house Xerjoff and the Nitto ATP Finals side by side to celebrate the prestigious tennis competition among the most anticipated in the world. The collaboration, which has already established itself with the three previous editions in 2021, 2022 and 2023, has seen the creation of three perfumes: TORINO21, TORINO22 and TORINO23, all marked by a precise olfactory philosophy that makes them true masterpieces of Italian perfumery.
The latest launch to land in the Xerjoff Nitto ATP Finals collection is TORINO24 –a creation that is dedicated to the indoor tennis match, transporting the wearer to the high-adrenaline competition and evoking memories of the elements that make the match what it is, from the racket to the tennis ball itself. Materials that, according to Sergio Momo, CEO of the brand, have a strong olfactory charge, conveyed through a perfume that fully expresses these emotions on and off the court.
The Nitto ATP Finals are the grand finale of the men’s tennis season, featuring the eight best singles players and eight best doubles pairs battling it out for the final title of the season. The finals will be held in Turin until 2025, the fifteenth city to host the prestigious event, home to Xerjoff.
“The Nitto ATP Finals represent a great opportunity for our city to gain momentum and visibility,” says Sergio Momo, CEO of the Group. “As we have done every year since we became Silver Sponsor, we have created a perfume that acts as the ambassador for each edition, and is a further testimony to our bond with the Piedmontese city at this particular time of year. TORINO24 is a scent that is nothing short of unprecedented: it mixes together the accessories that players use on the court in the form of raw materials, and brings memories of the materials they are made of, such as rubber, various types of plastic, and also the technology with which they are produced. We could not help but also draw inspiration from the players’ uniforms, from the light and breathable cottons designed to support the athletes’ adrenaline-filled performances, without forgetting the elegance that belongs to this sporting discipline.”
TORINO24 captures the senses with the vigorous top notes of bergamot and mandarin that transmit energy and vitality, and that balance with the delicate nuances of amber and orange blossom atthe heart. The base is composed of white musk with creamy,lactonic notes that are a nod to the white rubber.An extraordinary olfactory masterpiece that conveys the true essence of the vivacious sport.
XERJOFF GROUP: Xerjoff was launched in 2007 by Sergio Momo and Dominique Salvo, with the aim of blending the most luxurious materials to complement the most affluent global lifestyles through the combination of old world craftsmanship and the finest raw ingredients. With a presence in over 125 countries,40 travel retail, and over 1500 selected points of sale, Xerjoff also has over 10 monobrand boutiques including Turin, Milan, Dubai, Frankfurt, Kuala Lumpur, Monaco, London, Barcelona and Lisbon, in addition to the online boutique Xerjoff.com. Created with a contemporary artistic sensibility resulting in a collection of some of the most exquisite, unique scents available in the world today.
